Donna Adi Collaboration

A spring/summer fashion campaign for which I commissioned renowned street and digital artist Donna Adi to bring a bold, youthful energy to luxury fashion. Designed to attract a younger audience, the project fused vivid neon visuals with Adi’s signature illustrated overlays, animating the campaign photography with playful, surreal flourishes. The result was a vibrant collision of fashion and fantasy that lived across social, digital, and in-village channels, generating significant PR buzz and engagement. It was a standout moment in creative storytelling, where luxury met cultural relevance with striking visual impact.

Photography: Rosaline Shanavaz
Set Design: Anna Burns
Styling: Katie Falstead