Inspired by Clare Ceprynski’s store concept design, I created a hand-drawn woodgrain pattern for a pop-up luxury fashion event that became the signature of the space — refined, minimal, and quietly luxurious. Applied across all touchpoints, from signage to digital, the design extended into a set of beautifully crafted collateral finished in gold foil and high-gloss white. From the lookbook and invitation to swing tags and bags, every element was designed to feel elevated, cohesive, and unmistakably British.