For our festive campaign, I illustrated an intricate paper-style village inspired by the architecture of The Bicester Collection, designed to hero curated product edits across each location. Working closely with 3D designers, the illustrations were transformed into elegant, animated worlds — adaptable across every channel from digital to in-store. The result was a beautifully crafted Christmas identity, rich in detail and charm, that brought a sense of place and seasonal storytelling to life across the entire brand ecosystem.