Inspired by Clare Ceprynski’s sculptural pyramid store concept, I reimagined the logo for the luxury pop-up fashion event in a vivid neon design. I collaborated with a 3D designer to create a bold, immersive visual identity that echoed the spirit of Tracey Emin’s work at the Royal Academy, our cultural partner. Sponsored by GQ, the space came to life through a striking installation and extended across digital, print, and social with confident, graphic storytelling. The launch, attended by Ellie Goulding, Sam Claflin, and GQ’s Dylan Jones, marked a defining moment for BDC Mens — modern, directional, and unapologetically bold.