Shot in the lush hot house of Kew Gardens, this vibrant campaign marked the launch of our new summer season — a bold, colourful continuation of the Let Yourself Glow narrative. Building on the energy of our previous neon-led work, the film was designed to captivate Gen Z and Millennial audiences with a fresh take on the shopping experience. Bright, immersive, and full of life, it teased the season ahead with a sense of escape, optimism, and style — bringing the world of fashion into full bloom.