10/07/2025

A Parisian Shopping Trip

Set against the backdrop of a French summer escape, this follow-up to The Possibilities Are Endless celebrated style, travel, and individuality with the same inclusive spirit — this time through the lens of holiday discovery. I wrote, conceptualised, and directed the spot, which followed a cast of fashion tribes embracing the joy of summer dressing in one of The Bicester Collection’s luxury destinations. Shot amidst relentless rain and dramatic thunderstorms, the production became an unexpected masterclass in CGI, flexibility, and knowing when to weather the storm — or not. Broadcast across digital TV in Europe, the film brought a transportive, sun-drenched optimism to the season (eventually!).

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24 Hours in... Milan