Written and directed by me, this Eid campaign followed a Middle Eastern family as they experienced a day of style, celebration, and connection at The Bicester Collection. Rooted in warmth and authenticity, the film blended modest fashion with exceptional hospitality — capturing the joy of togetherness through a refined, fashion-forward lens. Created for audiences across MENA and Europe, the campaign was rolled out across owned, earned, and paid channels, offering a culturally attuned narrative that celebrated tradition with a modern, luxurious twist.