KARAN SINGH COLLABORATION

A vibrant summer partnership with renowned digital surrealist Karan Singh, created to complement and elevate our in-house creative. The collaboration fused Singh’s signature visual language with our seasonal narrative, delivering an omnichannel campaign rooted in bold colour, playful form, and Gen Z energy. Designed to sit seamlessly across social, retail, and digital, it brought a fresh visual twist to the season while remaining tightly aligned to our brand world.

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