LULU GUINNESS

Playful, polished and unapologetically glamorous. For this collaboration I wanted to capture the spirit of Lulu Guinness with a sense of glamour and playfulness. I art directed and styled the shoot, creating a world that nods to the 90s supermodel era; bold flash, vibrant colour, a little attitude and a lot of fun. The campaign reimagines loungewear as something joyful and expressive rather than quiet or restrained.

I also wrote and directed the television commercial, bringing the same lively, irreverent energy to film. The result is a campaign that feels modern yet nostalgic, fresh, and brings a fashion-forward energy to the collection while keeping the unmistakable wit and femininity that defines Lulu Guinness.