LULU GUINNESS X LANDS’ END

For the Lulu Guinness loungewear collaboration, I crafted a campaign that channelled the spirit of a 90s supermodel soirée. I art directed the shoot and styled the models in Lulu’s playful pyjama sets, capturing the kind of high-flash, after-hours glamour that defined the era’s iconic editorials. The Broadwick Hotel, with its unapologetically maximalist interiors, proved an electrifying backdrop, equal parts decadent and intimate, perfectly in tune with the shoots nocturnal energy. The result was a modern take on the supermodel heyday, where loungewear moved beyond comfort into a statement of attitude, playfulness, and bold femininity.