HARRIS TWEED

For the Harris Tweed collaboration, I shaped the TV campaign from concept to execution, writing the narrative, art directing the shoot, and styling the influencers in the collection’s exclusive designs. The journey unfolded in the Cairngorms, where the raw beauty of the Scottish landscape set the stage for a bespoke tweed created especially for Lands’ End. At the Fife Arms, with its wonderfully eccentric charm, heritage met modernity in a story that celebrated craft and landscape while capturing a spirit of effortless style and timeless storytelling.