BALMAIN

A long-standing creative partnership defined by trust and boldness, Balmain consistently gave us the freedom to break the mould. Working closely with the brand, I led the creative direction across photography, video, and social — crafting campaigns that balanced high-gloss fashion with a confident, contemporary edge. From sculptural product stories to dynamic, movement-led films, the work pushed boundaries while staying true to Balmain’s unapologetic DNA.